dinner pal

dinner pal

a unique and memorable brand identity for a ready-made meal delivery business.

Dinner Pal delivers weekly meals to busy people, with a focus on delicious, nourishing food and a steadfast commitment to sustainability. They needed a strong, immediately recognisable brand to capture attention and stick in the mind.

A super-minimal colour palette, crafted typographic logo and suite of ingredient icons combine with tongue-in-cheek copywriting to create an identity that is unmistakably DP.