Bloomville

Bloomville

joyful branding and collateral for a summer-inspired experience museum

Bloomville was a family activation created by Sugar Reupublic for Woodlea, a new residential development on the outskirts of Melbourne.

The brief was to draw families to the site and create a memorable, joyful experience that would make them envision life in the community. Studio Kokomo designed the brand, neon signs and surface graphics for the installations.

The identity needed to feel like a destination in itself - bright, welcoming and purpose-built for families.

Photo credit ©Bri Hammond

Photo credit ©Bri Hammond