Major7

Major7

New energy for an timeless art form.

During the Covid pandemic, Studio Kokomo was invited to explore what a new identity and direction could look like for a Melbourne-based classical concert tour management company - a conceptual exercise in reimagining their brand.

The brief was to imagine how the brand could attract a younger audience to classical music without losing the elegance the genre demands. The solution draws on synesthesia - a vibrant, shifting gradient paired with clean black and white. A modern sans-serif is matched with an italic elegant serif, while an organic blob form captures the way energy moves through a room when live music takes hold.