Cyclecraft Bondi Beach

Cyclecraft Bondi Beach

A fresh brand identity for a Bondi institution.

Cyclecraft has been supplying Vespa and Piaggio scooters and servicing motorcycles to Sydney's eastern suburbs since 1980. After four decades on Bondi Road and a change of ownership, their visual identity was well overdue for an update.

The new logo draws on the nostalgia of traditional sign painting, brought up to date with a fresh and unexpected colour palette pulled from the workshop fitout and the iconic red and yellow stripes of the Bondi Beach lifesaver flags.