Wondery

Wondery

a branding concept for a children’s museum of art and creativity.

A self-initiated project developing a new name and visual identity for an art and creativity museum for children in San Diego, California. The 70s-influenced typeface and colour scheme speak to the nostalgia of millennial parents, while the rainbow logo used both in its complete and deconstructed forms across collateral communicates the joy, wonder, and creative freedom experienced by young visitors.