Serif vs. sans serif was just the tip of the iceberg. In part two of Design School, I break down the details - weight, contrast, x-height, kerning and more - that give a font extra personality.

A layman’s guide to serif, sans serif, slab, script and more - and why your designer picks one over the other. First up in the Design School series.

When did we all agree to make everything beige? Safe palettes, neutral tones, understated everything. This post is a gentle argument against that, and a case for what happens when brands choose joy instead.